The Crew Has it Podcast Thumbnail - Key Art

The Crew Has It

Project Overview
Building a visual identity for a podcast brand
Team
Production Design
Ingrid Solano
Create the full brand identity and content system for The Crew Has It — a lifestyle podcast — giving it a distinctive visual voice that would stand out across YouTube thumbnails, social platforms, and episode artwork.
Developed the brand logo and identity, then applied it consistently across a library of YouTube thumbnails and episode artwork — building a recognisable visual system that could scale across seasons and episodes without losing coherence.
A cohesive, production-ready brand system with a scalable thumbnail template approach — maintaining brand consistency while allowing each episode to have its own distinct look and feel.
The Crew Has It Social Image 1The Crew Has It Social Image 2
The Crew Has It Social Image 3The Crew Has It Social Image 4The Crew Has It Social Image 5

Outcomes

01
Brand System Built
Logo, identity, and a scalable content template system — built to grow with the show across seasons.
02
Multi-episode Library
Thumbnail and artwork design across 25+ episodes — consistent brand voice, distinct per episode.
03
Platform Ready
Optimised for YouTube, social, and streaming — the brand shows up consistently wherever the audience finds it.